Most ESL vendors provide the hardware and platform. MarginMate handles what happens between your systems and the shelf.
Premier Pricer ESL Partner for North America and the Caribbean
Pricer sets the standard for electronic shelf labels’ performance and reliability worldwide. We make that performance practical, integrated, and successful in your environment.
As Pricer’s premier North American partner since 2005, MarginMate has provided shared customers with sales, integration, project management, and ongoing service. We design tailored solutions to fit every retail segment, technical landscape, and rollout strategy
Pricer provides the scalable hardware and platform. MarginMate makes it work at the store level. That is the difference between simply installing ESLs and deploying a system that performs reliably from day one.
What we understand that global vendors often don’t:
- North American and Caribbean POS systems and pricing file structures
- Legacy ERP environments and regional IT constraints
- Store operations and labour models specific to Tier 2 retail
- Retailer-specific business rules and workflows
- Omnichannel synchronization across e-commerce, brick-and-mortar, and POS
Turnkey Integration With Zero Guesswork
ESL deployments fail when retailers are left to figure out the backend. The technology itself is rarely the problem. What breaks projects is incomplete POS integration, misconfigured business rules, and data that was never clean enough to drive a shelf label correctly.
MarginMate removes that risk by owning the full technical setup.
What We Handle
- POS, ERP, and WMS integrations
- Pricing file logic and data flow management
- Template engineering and display design
- Business rule configuration
- Store-level mapping and validation
- Deployment, testing, and go-live support
- Data discipline – we surface and resolve upstream data errors before they reach the shelf
What You Get
- A fully operational ESL system from day one
- No added burden on your internal IT team
- Consistent label coverage across every shelf, cooler, and fixture
- Pricing that stays synchronized with your POS across every channel
- Ongoing monitoring and support as your stores grow
- A POC demo is available before full rollout if your IT team needs to see it first
Retail POS Integration for Electronic Shelf Labels
MarginMate connects electronic shelf labels with your existing retail POS environment, allowing retailers to extend their current pricing workflow to the shelf edge without replacing their POS or other business systems.
The integration is based on the systems and data already used by your business. Depending on the environment, MarginMate can work with APIs, scheduled pricing files, or automated data feeds to transfer the product, pricing, and promotional information required by the ESL platform.
MarginMate reviews your existing POS, ERP, pricing workflow, and available data to determine the appropriate integration approach. This allows the ESL deployment to work within your current technical environment rather than requiring a separate pricing process.
The integration can support:
- Existing retail POS systems
- ERP and WMS environments
- Product and SKU data
- Pricing and promotional information
- Scheduled pricing files
- APIs and automated data feeds
- Existing store and pricing workflows
How the ESL API Connects to Your Systems
The ESL API provides a technical connection between your POS, ERP, WMS, or pricing system and the ESL platform. MarginMate manages the integration logic required to map, validate, transmit, and monitor data between these systems.
Before information reaches the shelf, product, store, pricing, and promotional data can be mapped to the appropriate labels and validated against the integration requirements. MarginMate also manages the technical processes used to identify update errors and confirm whether information has been successfully processed.
Depending on the technical environment, the integration may use APIs, scheduled pricing files, or automated data feeds. MarginMate configures and tests the appropriate method as part of the deployment and provides ongoing integration support after go-live.
The technical integration process can include:
- Product and SKU mapping
- Store and zone mapping
- Pricing and promotional data validation
- Data transmission and update processing
- Update acknowledgements and status monitoring
- Error identification and handling
- Scheduled feed configuration
- API integration
- Deployment and go-live testing
- Ongoing integration support
Price Synchronization: Keeping Shelf and Checkout Aligned
Price discrepancies between the shelf and the POS are more than a customer trust issue. In jurisdictions with Weights and Measures regulations, there’s a compliance exposure. MarginMate’s integration model eliminates the gap at the source.
Because updates flow directly from your system of record through the ESL platform to the label, shelf prices always reflect the same approved data as checkout, eliminating manual handoff points where errors typically occur.
This applies across channels, allowing retailers to use a single pricing workflow to keep shelf labels, in-store POS, and online listings aligned, without maintaining separate processes.
Real-Time Price Updates: Triggers, Scheduling, and Status
Whether deployed instantly or scheduled in advance, price changes go live exactly when needed, while promotional windows open and close automatically, removing the need for store-level coordination.
Operations and IT teams get a centralized view of update status across every store and department, so you know what’s current and what needs attention without making a single call to the floor.
Our Integrations
MarginMate connects your data to the shelf edge in real time, making it easier to keep pricing accurate and customer messaging consistent. Along with managing the integration, we also keep an eye on system health and spot issues early, helping retailers avoid downtime and keep operations running smoothly.
The system that knows liquor like you do
The system that knows liquor like you do. Far from just another POS, Scotch is the all-in-one operating system designed exclusively for liquor retailers.
The Most Trusted Liquor Store POS System
With mPower, a single POS update instantly syncs with shelf-edge labels, ensuring real-time accuracy across your store. This streamlined process reduces manual effort, improves staff productivity, and enhances the customer shopping experience, driving faster decisions and increased sales.
The future of business is yours to shape.
MarginMate extends the power of Square into your physical store by connecting payment data with real-time shelf-edge messaging. This integration enhances omnichannel consistency, improves customer engagement, and helps drive higher conversion at the point of sale.
Retail Solutions
MarginMate’s NetSuite integration fits around the way your business already works, including your custom fields and workflows. It helps get accurate, up-to-date information to the shelf edge, so messaging stays consistent, errors are reduced, and customers get a smoother in-store experience.
The one commerce platform behind it all
Transform your Shopify data into impactful in-store messaging with MarginMate. By converting e-commerce insights into clear, engaging shelf-edge content, you can attract attention, improve the shopping experience, and turn more browsers into buyers.
Apex Makes Your Retail Store Grow
Designed for specialty retail, the Apex integration connects product, pricing, and inventory data to deliver accurate, conversion-focused messaging at the shelf edge, helping retailers increase margins and streamline operations.
Appliance Retail
All-in-One Appliance Retail Software That Helps You Compete with Big Box Stores.
AGKSoft
Back Office Software, Point Of Sale (POS) Software and Home Office Software.
A fully-featured Gas Station accounting system that works in both the back office and as a POS system.
POS Software and Retail Management Solutions
POS Software for high-speed retail
Thrive in the digital economy with Cloud ERP
Unlock the full value of your ERP system with real-time, in-store visibility. MarginMate ensures the right data reaches customers at the shelf edge, enabling informed decisions, improving accuracy, and increasing sales performance.
MarginMate’s Comcash integration helps keep your stores connected with clear, consistent messaging across the network. It makes day-to-day operations more efficient and supports a better experience for customers, which can help build stronger loyalty over time.
The complete end-to-end solution from the wholesaler to the consumer
BRdata knows your grocery business. MarginMate brings that insight to life at the shelf. Together, they help you operate smarter, waste less, and give shoppers an experience worth returning for.
our Store, Your Terms
Engage guests. Optimize operations. Increase profitability. Commerce built for sports and entertainment.
NCR Counterpoint
Photo Shop Software
Crystal Practice Management has been custom developed every step of the way for optometry professionals and vision therapists
LiquorPOS is the Point of Sale system for Your Liquor Store.
Liquor store point of sale for the way you do business.
Tools to help your business thrive
Tiger POS
Intelligent Point of Sale system for busy liquor stores. Developed by store owners for store owners.
Campus Stores
Modernize Your Campus Bookstore Experience with Best-in-Class Omnichannel Bookstore Management System Software
Intuitive retail software
Quick to set up, easy to use and feature-rich, Hike Point of Sale is your all-in-one retail management software solution.
Doing business just got easier
No matter what industry, we make it easy to switch to cashless.
Bakery software that will help you manage your entire operation. Know what to make. Know when to make it. Know how much it costs. Conquer the Chaos.
Series2K gives you the power to efficiently run your business.
Whether you own a single retail location or are a large wholesale and retail operator, we have solutions that will save you time, money, maximize your profits, and increase your bottom line.
The Bookware Campus Retail Solution is a complete solution specifically designed for Canadian university and college retail.
Don’t see your integration?
Your POS or ERP system may still be compatible with an ESL deployment even if it is not listed above.
Tell us about your current systems, pricing workflow, store count, and integration requirements. Our team can assess the technical requirements and discuss the next steps.
Your Success Is Our Only Product
Most ESL vendors compete on hardware specs and platform features. MarginMate does something different: we deliver a fully operational ESL environment – one that’s integrated, configured, and working in your stores from day one.
We do not sell competing hardware. We do not push a platform. Our entire business is built around one outcome: making Pricer ESL deployments successful.
The result is an experience that hardware vendors simply can’t offer:
| Outcome | What It Means for Your Store |
|---|---|
| Faster go-live | No delays caused by backend guesswork or integration gaps |
| Cleaner data | We surface upstream data errors before they reach the shelf |
| Fewer pricing errors | Shelf and POS run on the same validated data feed from day one |
| Lower IT involvement | We own the technical complexity, so your team doesn’t have to |
| Better long-term performance | Ongoing monitoring catches issues before your team knows they exist |
| Predictable rollouts | Decades of deployments across every retail format and system type |
What Our Clients Are Saying
Retailers choose MarginMate for its reliability, performance, and ability to deliver accurate pricing across complex retail environments.
I feel pretty good about it. It isn’t nearly as complicated as I thought it was going to be, and it went in pretty painlessly. It’s very easy to use, and we just haven’t had any problems. One of the biggest benefits for us is that it saves us from having to print and put out shelf tags every semester, so it’s a lot more efficient. Everybody’s been really impressed, and we’re excited to use it.
David
It’s a great system, way better than our old system. We’re able to keep things updated on the fly with just a click away, and it helps a lot with inventory. I’d recommend it – installation was simple, a one-day thing, and it was easy.
Carlo
Really excited about this system. I’d been asking for it for about two years, and it’s been great so far. It was easy to do, easy to install, and easy to work through, and the staff on-site were great and very helpful. The biggest benefit for us is customer service – being able to see real-time stock and pricing updated quickly, keep data up to date, and change what we display to the customer. It’s fun, but more importantly, it’s extremely useful.
Hannah
Frequently Asked Questions
What is the ESL API used for?
The ESL API connects your existing POS, ERP, or pricing system to the Pricer platform so that price changes, promotions, and product data flow automatically to every shelf label. Once the integration is live, updates happen without manual steps – triggered by your existing pricing workflow, not by a separate process your team has to manage.
How does price synchronization prevent mismatches?
Because updates flow from your system of record through the ESL platform directly to the shelf, the label always reflects the same approved price as your checkout. No manual step means no gap where the numbers can drift apart. Every change is logged, giving your team an audit trail without additional record-keeping.
Do you support Pricer environments?
Yes. MarginMate is Pricer’s premier North American deployment partner. We specialize exclusively in Pricer ESL systems and have supported deployments across the United States, Canada, and the Caribbean for over two decades. If you’re evaluating a Pricer deployment, we are the integration and deployment partner built for it.
Can Electronic Shelf Labels Work With Legacy POS Systems?
Yes. MarginMate can support retail environments using legacy POS and ERP systems. The integration approach depends on the systems, available data feeds, pricing files, APIs, and existing technical environment. MarginMate manages the integration process to connect the available data with the ESL platform.
What Information Is Needed for an ESL Integration?
The information required depends on your existing retail systems and integration setup. Common requirements include product and SKU data, pricing information, store details, and the business rules used to determine which information is sent to each electronic shelf label. MarginMate reviews your current environment to determine the appropriate integration approach.
We’re Here to Help Make Your Store Smarter and More Efficient
Ready to eliminate manual price changes and keep shelf pricing accurate across every location? Tell us about your store size, SKU count, pricing change frequency, and goals. We’ll show you exactly how an ESL system would work in your environment.