MarginMate was built by retailers who understand the realities of managing pricing at scale. Today, the company provides electronic shelf label solutions and the expertise to integrate them with the POS and pricing systems retailers already rely on.
Our Story
The MarginMate story begins in 2004. Wayne (one of the founders) owned a 20,000 sq ft flooring store. The flooring store had an overwhelming number of products including 1,500 labels for carpeting alone! This was the time that the price of oil was rising, resulting in weekly price increases on just about everything. “Trying to keep up with price changes and making sure we were showing the right prices to our customers was overwhelming,” said Wayne. “Missing a price change could spell the difference between making money or losing money on a sale.” To try and keep up with all the price changes Wayne started to put all of the products and the prices on an Excel spreadsheet. The stream of updates numbered in the thousands.
Making Technology Work
When you have worked with a “new” technology for over 2 decades, you tend to learn a thing or two along the way. When you are results oriented, and motivated to get things done right, you learn more than you ever thought possible. Like how to slice exactly one thousandth of an inch off of a plastic extrusion with nothing more than a block plane! (More on that later.)
This year MarginMate expects to complete their 400th install. They have completed installations in four countries, including the largest retail footprint with Electronic Shelf Labels in the world.
Meet the Founders of MarginMate
The visionaries who transformed a flooring store challenge into the industry’s leading Electronic Shelf Label solution.
Wayne
Chief Executive Officer
Wayne’s roots are in the technology industry. He’s a successful entrepreneur and CEO of MarginMate, his third business enterprise.
After his first technology company was sold to fund his retirement, Wayne’s restless spirit found him in the retail flooring industry as owner of a large showroom.
Glenn
Chief Technology Officer
Sharing Wayne’s background in technology and possessing an impressive capability for systems analysis, design and operation efficiency, Glenn played an important role in growing Wayne’s first company into a $10 million service business. He went on to similarly apply his skills to the $4 million technology training division.
Proven ESL Expertise, From Strategy to Installation
MarginMate brings 20 years of ESL rollout experience across countries, store formats, and some of the most demanding retail environments in the world. When challenges come up during implementation, chances are the team has seen them before and knows how to solve them.
That experience includes work on the world’s largest single-store electronic shelf label deployment at Nebraska Furniture Mart in Dallas, with more than 24,000 ESLs across 560,000 square feet of selling space. It also spans a wide range of retail environments, including liquor stores, furniture showrooms, electronics and appliances, grocery stores, pharmacies, college bookstores, convenience stores, and office settings.
See How Businesses Are Using ESLs
Real stores, real operations, real results. Here’s a look at how businesses across different segments have put electronic shelf labels to work.
Frequently Asked Questions
What is MarginMate?
MarginMate is an ESL company that helps retailers modernize shelf pricing and price changes using retail electronic shelf labels and digital price tag technology. Founded by retailers who experienced the manual pricing problem firsthand, the company specializes in integration-first ESL deployments across grocery, specialty, furniture, and convenience retail.
What makes MarginMate different from other electronic shelf label providers?
The combination of integration depth, implementation experience, and long-term support. MarginMate builds the connection between ESLs and your existing POS or pricing system, not just the hardware install. The team has completed 400+ rollouts across four countries and stays involved after go-live with proactive monitoring and a fixed-fee help desk.
Do you work with single stores or multi-store chains?
Both. MarginMate supports single-location pilots as well as chain rollouts across multiple locations. The deployment approach scales: once the integration and infrastructure model is established for one store, expanding to additional locations follows the same playbook. Get in touch to discuss the right starting point for your operation.
We’re here to help make your store smarter and more efficient.
Ready to eliminate manual price changes and keep shelf pricing accurate across every location? Tell us about your store size, SKU count, pricing change frequency, and goals – and we’ll show you exactly how an ESL system would work in your environment.